About Us
Dogood Florals is a Brunswick West-based eco-conscious florist, working on unceded Wurundjeri Woi-Wurrung land.
Hello!
My name is Alexandra Duguid, and with the lifelong nickname of Dogood, it only made sense to embrace my moniker when it came to my floristry. Operating in various forms since 2018, I describe myself as an eco-conscious florist because it's important to me to maintain a floristry practice that prioritises keeping my carbon footprint and wastage low. For me, this means a focus on seasonal Australian grown blooms, recycling and reusing what I can, and of course never ever using floral foam! Since December 2020, I have had my own studio in Brunswick West, where I do daily bouquet orders and florals for all kinds of events! Here you can come collect your bouquet orders or come and have a coffee and a chat with me about any floral needs you may have.
Dogood Florals is a member of the Sustainable Floristry Network.
An SFN Member Florist has committed to transforming their floristry practice for a sustainable future. SFN Member Florists have the skills and knowledge to reduce their environmental impact, tackle equity issues through cut flower supply chains, and participate in the circular economy. They have completed current Flowers 2030 sustainability training program units, and have pledged to uphold the SFN Design and Business Principles and guide customers to more sustainable purchases.
